Oh! this seems to ambiguous like something you would see on a Facebook info box, that's because that is what it is.
In more simpler terms link clicks are the number of clicks on your call to action button on your face book ad (ex: someone clicks Contact Us on your ad and goes to your website). Below are more examples of possible link clicks:
To see your link click results broken down by specific destinations, go to Ads Manager and click Breakdown→ By Action→ Link Click Destination.
2. Similarly the metric Clicks (all) includes link clicks as well as clicks on other parts of your ad (ex: someone clicks on your Page's name). The following clicks may be measured under clicks all:
To see your link click results broken down by specific destinations, go to Ads Manager and click Breakdown→ By Action→ Link Click Destination.
2. Similarly the metric Clicks (all) includes link clicks as well as clicks on other parts of your ad (ex: someone clicks on your Page's name). The following clicks may be measured under clicks all:
- Link clicks
- Post likes, comments or shares
- Clicks to a Facebook Page or Instagram profile
- Clicks to expand a photo or video to full screen
In conclusion, Link clicks is a type of Clicks (all), therefore if someone sees your ad and doesn't click it, but then navigates to your ad's destination (i.e. website, app store, etc.) through another link on Facebook within the selected attribution window, it'll be registered as a link click, but not a click. In this case, your ad may have more link clicks than clicks which is excellent for maximizing conversions.
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